mind, body, & goals

Virtuous Savage

I’m Craig Ainsworth, an accomplished veteran Royal Marine Commando, Elite Bodyguard, and Interpol Associate. Over the years, I’ve had the privilege of working with some of the world’s most recognisable names, and had the honour of providing security services to remarkable individuals, UHNWs, and Royalty. 

When the pandemic hit, I, like so many others, found myself isolated and grappling with the profound trauma of losing 11 friends to suicide in just 16 months. Determined to transform my experience into a force for good, I founded Virtuous Savage. 

My coaching programs are grounded in practicality and engineered for tangible change, not just superficial comfort. My expertise lies in the relentless pursuit of excellence. Drawing from my extensive life experience and elite training to transform individuals, groups, or corporations, to re-energise, and refocus their minds, bodies, and goals.

I understand the complexities of navigating seemingly insurmountable challenges and appreciate the value of formulating a clear and effective course of action.

Throughout our coaching journey, you’ll cultivate unwavering confidence through consistent effort, and master the art of translating aspirations into actions with our unique manifestation techniques. Together, we’ll unlock the Virtuous Savage toolbox, arming you with the essential instruments to unleash your boundless potential.


Craig Ainsworth

Founder Virtuous Savage

Our UNIQUE coaching techniques are designed to unlock your full potential and unleash your inner superhero

Virtuous Savage empowers minds, bodies, and goals; Because we know, dreams come true when you are brave enough to fight for them.

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Discover the true essence of empowerment as you learn to overcome challenges and manifest tangible results in all aspects of life


Step into a world of pure empowerment with Virtuous Savage! Our coaching, workshops, and adventure retreats are your ticket to unlocking your fullest potential. Ready to embark on a transformative journey toward mental resilience and a growth mindset? Let us guide you to unleash your inner savage!

At Virtuous Savage, we’re anything but ordinary. We’re your partners in conquering new horizons, helping you turn dreams into reality. Join us in the pursuit of mindset mastery, where every experience is a chance to learn and grow. With us, you’ll embrace a growth mindset, and harness the power of your mind and body to achieve your wildest goals. It’s time to embark on your extraordinary adventure – are you ready to become the ultimate version of yourself?

Elevate your team's mental robustness, communication, and productivity through our bespoke corporate retreats.


We specialise in the art of venturing beyond the corporate comfort zone through exhilarating adventures designed to reignite your teams mind, body, and goals. Our driving passion is equipping individuals with elite life strategies, scientifically proven to enhance mental well-being, physical health, and personal achievement.


Morocco Retreat


Bali Retreat


Colombia? UK?
Costa Rica? Africa?
Or leave it to us to create a bespoke adventure just for you?

Virtuous in spirit, savage in pursuit; unleash your limitless potential

Chartering Transformations:

Embark on a transformative odyssey with Virtuous Savage. Our services aren’t just about skill acquisition or momentary respite; they’re curated experiences designed to challenge, inspire, and awaken your mind, body, and goals. 


Virtuous Savages

Real People, Real Results 

People rated our Services

Average rating 5 / 5
Joey Pomeroy
Joey Pomeroy


I found using Virtuous Savage and, in particular, working closely with Craig, a transformative experience that has improved my confidence, self-esteem, and self-belief. I no longer procrastinate and instead have developed skills, where I can manifest and create goals to achieving my dreams. I would highly recommend Virtuous Savage and Craig!

Olivia Chisci
Olivia Chisci

Interior Designer

I personally met Craig through friends, and I started following him on Instagram. While looking at his stories I was suddenly struck by a “simple” word. A word that I have always struggled to keep in my lifestyle. “Consistency”. I don’t know what happened, but I found myself to open my soul to him, he managed to provide me reassurance, mentally strength and he is now teaching me how to progress to reach a more constant consistency ;), believing in myself and how to smile at the life even if you feel you are going from one trauma after another. What I can say now that I feel really lucky, I met Craig and this is just the beginning, he will be the perfect mentor. I could not recommend him enough. If you struggle with depression, or if you want to release your inner potential but don’t know how, or if you feel hopeless and alone, I urge you to contact Craig. Nothing to lose but everything to gain.

Carl Karter
Carl Karter

Film Security Agent

Craig is amazing at what he does, he has helped me see I’m so much more than what I thought I was. Craig showed me that I can do anything I put my mind to and that life is a test and it’s how you deal with it that makes you who you are. Thank you Craig for everything you have done for me. The weekend is for planing the life you want, not hiding from the life you have.

Andy Clayton
Andy Clayton

Music Agent

I met Craig in Bali at a Virtuous Savage retreat. I learnt some cool ninja skills and mental tools that helped me realise my full potential. How to own my morning and build self-confidence through consistent behaviour that serves my ultimate goals.

Sharon Garzón
Sharon Garzón

Owner - Ataraxia Ethical Wear

Working with Craig has been one of the most transformative experiences of my life. Not only he possesses the mental tools to help you overcome the limiting beliefs imposed in your childhood, but because of his experiences as a Royal Marine he is filled with love and compassion which lets you work on your process at your own pace with no judgement whatsoever. Thank you so much Craig for your insights, attention, and patience, and empowerment.

belief will change your world

The Discombobulated Alpha

Dive into the pages of ‘The Discombobulated Alpha,’ a literary journey that distills the essence of unconventional wisdom into a guide for those who dare to lead. Authored by Craig, the mastermind behind Virtuous Savage, this book encapsulates the raw grit and enlightened path of a true trailblazer. With rave reviews and a 5-star rating on Amazon, it stands as a testament to the power of resilience and the spirit of a true dreamer.

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