Stop the noise… and start the Experience of a lifetime today.

No gimmicks, therapists, or condescending tones… just a genuine adventure with genuine people; with real talk and bespoke life hacks designed to reignite your mind, body and goals. Sending you home ready to take on the world as part of the Virtuous Savage family.


My coaching programmes are bullshit free and designed to change your situation, not make you feel better about it.

As a coach, I specialise in the pursuit of excellence. Leveraging my life experience and elite training to transform individuals and teams. 

As a former Royal Marine, elite bodyguard, and Interpol Operative, I understand the challenges of navigating seemingly impossible situations and the importance of having a clear and effective plan of action. You will gain confidence through consistency and learn to manifest through action as we open the Virtuous Savage toolchest and arm you with the tools needed to unlock your limitless potential.

You will learn to earn confidence in yourself, overcome fears and limitations, Imposter Syndrome, social-anxieties, procrastination, and all the stresses and self-imposed limitations that come with modern life. But we won’t stop there; together, we will create a fulfilling and purpose-driven road map to success that aligns your mind, body, and soul; so, you can focus on your goal. No gimmicks, just a process you’ll find addictive.

My one-on-one coaching programmes are different for everyone because everyone is different. Therefore, I hold a short-and-sweet 15-minute consultation with each person as we explore what you really want out of this life. It’s going to be tough, but there are no shortcuts to excellence. It is you, vs you, it’s your relationship with yourself that defines every other aspect of your life. No gimmicks or therapists needed as we have hard conversations and learn who you are. Defining your path forward in the process to becoming the person you want to be.

I take what I do very seriously and only take on a handful of clients at a time. I expect the same dedication and promise you awesome results. I’m all about the details: you will have 24/7, 365 access to me throughout the process.
Investing in yourself is the best investment you will ever make.

Thank me later…

The Virtuous Savage Experience

We are specialists in the art of adventure and want to create something just for you. Our passion is teaching people elite life hacks proven to support your mind, body, and goals. Come with us to one of our incredible locations to explore and you will see we are far from your standard retreat where you kick back and relax for a few days only for your problems to be waiting patiently for you to arrive home. Nor are we a bootcamp, pushing you to your limits for a week before setting you free to resume old habits and rituals. Nah! Instead, you’ll get to explore incredible places with friendly veteran Royal Marine Commandos, train self-defence with celebrity Bodyguards, and listen to stories told first hand that will inspire and teach you the power of resilience; sending them home ready to take on the world. 

Luxury Experiences

Imagine being aboard a stunning yacht as it adventures along a gorgeous coastline cruising towards the morning’s destination. Breakfast in a stunning location before a challenging hike across picturesque landscapes as we discuss mindset and how we can all benefit from building a better relationship with ourselves. Some self-defence pad work. Then it’s time to enjoy a beautiful lunch before hitting the sun sundeck; enjoy the onboard spa or cinema before tonight’s Shipwrecked experience on your own private island. A truly unique experience complete with games, incredible survival stories, and awesome Virtuous Savage workshops around the bonfire. Just another day living the dream. 

Our unique experiences are genuinely incredible, don’t hesitate to reach out for further information. 

Wild Weekend Workshops & Buyouts

Work hard, play harder. There is nothing like a team adventure to boost productivity, functionality, corporate-camaraderie, and morale. Whether you choose to island hop, take on wild camping, a luxury super yacht, or let us run wild and create a bespoke adventure for you; the one thing we promise is that it will be a time you and your team will never forget. 

All our services can be tailored to your group’s desires and specifications. Anywhere, anytime; you let us know and we will create an awesome adventure for any occasion. 

A Virtuous Savage is Born

Virtuous Savage was created after I lost 11 friends in 16 months to suicide. This sent me on my own mental health journey where I realised, I had the training and experience to help people appreciate their full potential and build the mental resilience and a physical plan needed to achieve their dreams. Creating Virtuous Savages; a Virtuous heart protected by a Savage mentality. I saw how people craved the freedom that came with my training as they earned confidence and trusted their manifesting processes to empower their mind, body, and goals into action. 

Craig In Bali School

The ALPHA Mindset

Inspired by the amazing men and women I have worked with throughout my crazy career. ALPHA is an ethos and roadmap to becoming the best version of yourself. Today alpha has negative connotations, but today a 12-year-old with a computer can cause more damage than a juiced-up bodybuilder. So, we are taking the word back, back to its original meaning. We must all be the alphas in our own lives. The protector, provider, someone we can rely on. We are all our own superhero and villain. Virtuous Savage will show you not all superheroes wear capes and that you are capable of more than you could possibly imagine by using the processes the ALPHA mindset supports. 

ALPHA Mindset


Virtuous Savage

Virtuous Savage raises money for the children’s charities we support across the world. We work hand in hand with our awesome partners and not only raise money to build schools, medical centers and anything else they need, we also donate a generous percentage of company profits and 25% of all merchandise profits to our charities that are giving hope to children’s future and supporting their communities from the ground up. Like everything else we do there’s no bullshit or gimmicks, just genuine action to help people to be the best versions of themselves. 

Great Ormond Street Hospital

Great Ormond Street Hospital (GOSH) is one of the world’s leading children’s hospitals.

GOSH are simply one of the longest serving and INCREDIBLE charities on earth. Supporting children and their families through unimaginable times. We have seen first-hand the incredible work they do each and every day of the year. There was only one UK charity for us.

Bali Children Foundation

Starting in 2002, BCF has worked one village at a time to help poor, remote or disaster impacted villages. After identifying a village with disadvantaged families, our local staff members work together with the village leaders to introduce families to BCF and the opportunities our scholarships and curriculum provide.

Tamazdewine Association for Development and Solidarity
Tamazdewine Association for Development and Solidarity

جمعية تمزكديوين للتنمية والتضامن

TADS supports over 3000 children in remote areas by providing essential education and language skills as well as providing a community for families across a vast area of southern Morocco.

Donating 25% of all of our merchandise profits

Our Experiences

4th – 11th January – COLOMBIA

Medellin / Guatape
San Luis
Luxury Villas
Jungle Hikes
White Water Rafting
ALPHA Mindset and breathwork firepit workshops
Jungle Camping

2023 Locations - Dates Coming soon!


Bespoke Experiences

Corporate & Buyouts
Luxury Adventure
Yachts & Catamarans
Epic Weekends
Legendary Hen & Stag Dos 

In Office Workshops

Private Tailored Events

Anywhere else you fancy? Let us know and we will create a bespoke corporate and buyout package just for you. You tell us where and when and we will do the rest!

What are people saying about us?

I personally met Craig through friends, and I started following him on Instagram.  While looking at his stories I was suddenly struck by a “simple” word. A word that I have always struggled to keep in my lifestyle. “Consistency”. I don’t know what happened, but I found myself to open my soul to him, he managed to provide me reassurance, mentally strength and he is now teaching me how to progress to reach a more constant consistency ;), believing in myself and how to smile at the life even if you feel you are going from one trauma after another.  What I can say now that I feel really lucky, I met Craig and this is just the beginning, he will be the perfect mentor. I could not recommend him enough. Either if you struggle with depression, or if you want to release your inner potential but don’t know how, or if you feel hopeless and alone, I urge you to contact Craig. Nothing to lose but everything to gain. 

Olivia / @olivia_chisci (UK)

I found using Virtuous Savage and, in particular, working closely with Craig, a transformative experience that has improved my confidence, self-esteem, and self-belief. I no longer procrastinate and instead have developed skills thanks to Virtuous Savage where I can manifest and create goals to achieving my dreams. I would highly recommend Virtuous Savage and Craig! 

Joey / @fltrd_lifestyle (UK)

I met Craig in Bali at a Virtuous Savage open day. I learnt some cool ninja skills and mental tools that helped me realise my full potential. How to own my morning and build self-confidence through consistent behaviour 

Andy / @acl8on

I literally met Craig by pure accident. I messaged him, not expecting a reply. Within a few messages, I felt comfortable telling him what I have been going through, He replied instantly. Going through the Alpha mindset. Telling me that I can become the person I know I am. He explained what he had been through and told me I can manage. 

Since then, we have stayed in touch.  He is a busy man and knowing what he has been through and watching him smash all his goals and achieve new things, it actually makes me quite proud.  I know I still have a long way to go. But taking each day as it comes. 

I will forever be grateful for stumbling across him. 

Jakki / @Jakki.11 (UK)

Craig fue increíble conocerte y aprender de tus aventuras!

[Translation]: Craig it was amazing to meet you and learning from your adventures.

Ronald / @raltamiranda20 (Colombia)

My experience working with Craig / Virtuous Savage here in Bali, it was a huge success, 

 I was able to easily Identify the areas I wanted to work on Mentally and Physically and incorporate strategies to feel empowered. Craig helped me to identify a new mental framework to deal with anxiety, my relationship with my partner and my son. 

He has a wonderful understanding of life’s driving forces and through his coaching and mentorship I was able to steer clear a new path for myself that serves me.

Kay / @kay_ryan_smith (Bali)

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